Southwest Music Festival

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Experience Southwest Music Fest! Two full days of music, food, and community celebration on Friday, July 16, and Saturday, July 17, 2027, kicking off Platteville’s Hometown Festival Week!

See what the event all has to offer on our website!  Find our website here.

Carrying the festival’s tagline, “Rooted in Music, Fueled by Flavor,” Southwest Music Fest brings together live music, local food, and hometown traditions for a summer celebration in Platteville.

Friday, July 16, brings the Hometown Hog Roast and live music to Pizzeria Uno/The Annex. Enjoy roasted pork, live entertainment, refreshing beverages, and a fun hometown atmosphere as we celebrate one of Platteville’s favorite summer traditions.

Saturday, July 17, transforms Historic Second Street into a lively, walkable entertainment district filled with music throughout the day. Start things off with the “Cure Your Hangover” Bloody Mary Tour and acoustic performances, followed by regional bands playing at downtown establishments. The Main Stage comes alive in the evening! Stay tuned for more details on the band lineup and additional entertainment.

This is a 21-and-over event. Wristbands purchased on Friday will be valid for entry on Saturday, allowing attendees to enjoy the full two-day experience with a single purchase. Seating is limited, so guests are encouraged to bring lawn chairs. Sorry, no pets or carry-in food or drinks.

Follow our Facebook event page for band lineup announcements and updates as plans come together!

About Southwest Music Fest

Southwest Music Fest has always been about supporting local businesses and creating a fun, community-wide experience. The event began in 2011 as a community-driven Hometown Festival Hog Roast held at The Annex and organized by a group of dedicated community members. In 2016, the Platteville Regional Chamber assumed leadership of the event, evolving it into a music-focused celebration on Historic Second Street designed to support downtown businesses during the summer season.

Over the years, the festival has grown in attendance, entertainment, and regional recognition while holding on to the hometown spirit that started it all. We look forward to bringing the community together again for another great weekend of music, food, and fun!