National Travel & Tourism Week

National Travel and Tourism Week is a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses, communities and personal well-being. 

This year join Discover Platteville for a week of exploring tourism destinations in Platteville, including a scavenger hunt along our Rountree Branch Trail, a 290-stair trek to the top of the World's Largest M and a cookout at Katie's Garden. 

Looking for summer travel ideas outside of Platteville? Stop by the Wisconsin Welcome Center to gather ideas for free maps & brochures for communities throughout Wisconsin, the Tri-State region and beyond! Summer hours are May through October.

Follow the Discover Platteville WI Facebook page for inspiration on Platteville tourism options. 

Ride & Seek: A Biking Scavenger Hunt

Celebrating National Travel & Tourism Week | May 3–9, 2026

Explore the Rountree Branch Trail like never before! In honor of National Travel & Tourism Week, the Platteville Regional Chamber invites you to Ride & Seek—a self-paced biking scavenger hunt that blends outdoor recreation with local art and history.

Spanning approximately three miles of our scenic trail system, this family-friendly adventure challenges riders to solve 12 mysterious clues. From "gravity-defying" art installations to hidden tributes to Platteville’s locomotive past, each stop offers a new perspective on the beauty and culture of our community.

How to Participate:

• The Launch: Find the first clue near the trail at the Platteville Regional Chamber (the log cabin at 275 W. Business Hwy. 151).

• The Journey: Follow the clues at your own leisure between May 3rd and May 9th. Hunt them all down in one ride or find a few each day to explore a different segment of the trail each day.

• The Finish: Reach the final destination and scan the QR code at the site to enter our prize drawing.

The Rewards:

Those who complete the hunt and submit their entry by Sunday, May 10, will be entered to win Chamber Bucks, gift certificates, or exclusive Platteville swag.

Whether you’re a lifelong resident or a first-time visitor, grab your helmet and join us for a week of discovery on the Rountree Branch Trail. Let the hunt begin!

Climb the ‘M’

A Sky-High View of the Tri-States | May 3 | 1:00 PM – 4:00 PM

Kick off National Travel & Tourism Week with a legendary Platteville challenge! Towering above the rolling hills of the Driftless Region, the World’s Largest ‘M’ on Platte Mound offers more than just a workout—it offers the best seat in the house.

On Sunday, May 3, scale the 290 steps to the top of this historic landmark to enjoy a breathtaking, panoramic view of Wisconsin, Iowa, and Illinois.

The Reward:

The trek is worth every step! Once you reach the top, you’ll be greeted with:

• A Refreshing Reward: A cold bottle of water to help you cool off while you soak in the scenery.

• Platteville Prizes: A chance to grab some fun Platteville swag to commemorate your climb.

Whether you're a seasoned hiker or a first-time climber, there’s no better way to celebrate our local tourism than by standing at the top of our most iconic landmark. We’ll see you at the summit!

Garden Cookout at Katie's Garden

A Delicious Farewell to National Travel & Tourism Week | May 9 | 11:00 AM – 2:00 PM

Wrap up your National Travel & Tourism Week celebration with a classic community cookout in one of Platteville’s most beautiful settings. Join us at Katie’s Garden, located right next to the Platteville Regional Chamber, for a laid-back lunch with a view.

Lunch with a Purpose:

We’re firing up the grill to serve up a traditional Wisconsin menu. Grab a bite and enjoy the gardens while supporting a great cause!

• On the Menu: Freshly grilled brats and hot dogs, chips, and refreshing sodas.

• The Best Part: Lunch is available for a free-will offering, with all proceeds directly benefiting the continued care and beauty of Katie’s Garden.

Plan Your Next Adventure:

While you’re here, stop into the Wisconsin Welcome Center. Our team will be on hand with free brochures and maps to help you plan your upcoming summer vacations, day trips, and Driftless Region discoveries.

Whether you're finishing up your "Ride & Seek" scavenger hunt or just looking for a peaceful Saturday lunch, we’d love to see you in the garden! Come for the brats, stay for the blooms.